The modern-day dental patient is actively taking an active role in their overall health. They’re likely to conduct some research in order to know more about your dental practice prior to making an appointment for the first time.
The Invisalign marketing assets for a brand promotion that are accessible online at Align Store, the Invisalign Marketing Site as well as on Invisalign.com and Social Media platforms, are the outcome of many years of consumer research and market knowledge.
They are designed to grab the attention of potential patients, spark their curiosity and boost their willingness to accept Invisalign treatment. One method to accomplish this is by providing answers to the key issues or questions that your prospective patients might be facing at various stages of their journey as consumers.
For instance, prospective patients might not have any knowledge of Invisalign clear aligners. So, by using Invisalign brand assets, such as lobby videos, TV spots or consumer booklets, we can educate patients on Invisalign treatment, how it works and what they can gain from it.
There are numerous strategies that can be used to achieve your goal of attracting more patients to your practice, and also increasing the number of patients that you see using Invisalign Clear Aligners. You could, for instance, use the following strategies.
- Create custom Invisalign brand practices marketing materials, for example
- Videos, TV ads and brochures
- Leverage radio advertising
- Broadcast your Invisalign treatment commercial on local TV
- Promote clear aligners for invisalign marketing materials using OOH (out from home) media
Participate in local events or get involved with your local community by other means
We believe that a holistic method is the most efficient, but it is crucial to concentrate on the most effective strategies that you can apply to your specific practice.
Around 46% of Google search results are local. Utilizing search engine optimization (SEO) to enhance your site and digital marketing can make your site more noticeable to local customers who make it easier for people to find you on the internet and to call you for more information.
How Can You Make Use Of Local SEO To Help Your Customers Find You?
In the beginning, it’s essential to know the way that the local SEO of dentists is distinct from standard SEO. Traditional SEO can help your site rank higher on search engine results no matter the location of the user.
Dental search engine optimization increases visibility for users in your area of service. It is possible to improve your overall SEO by performing research on keywords and then incorporating some of these phrases on your site and other marketing strategies online.
The keywords and terms are words that people use to locate your website on search engines. Consider phrases you could use to find your office on the internet.
The Reason Why SEO Is Crucial
Patients today have more information at their fingertips than before. Patients often make use of their phones to look up healthcare professionals looking at review sites and online ratings prior to making a decision to make an appointment.
SEO for dentist can boost your results when you are on Google or other engines. Making sure you are front and center in results on search engines is vital since the majority of users don’t scroll beyond the first page.
In fact, approximately 25% of people visit the first page. Healthcare SEO will improve your ranking on search engines and boost the visibility of your business to clients.
5 Ways To Leverage Local SEO To Benefit Dentists
1. Update Your Listings
Update your business’s listing to ensure that your business appears on Google map whenever a potential customer seeks your office. Improve Google’s local ranking by reviewing your listing in Google My Business and Yelp.
As dentists, you’re likely to be listed in the American Dental Association (ADA) and other databases of the industry. Check to see if your practice is listed on the Find a Dentist database.
2. Do Some Market Research
Market research is the process of looking at other dentists to determine how your marketing stands up. Perform a comparative analysis by looking up dentists’ websites, and then logging the keywords you typed in.
Go through every dentist who is listed at the top of the list. Visit their social media profiles to determine which posts receive the most interaction. Check out blogs via their sites. These results will help create your own web site and content online to improve SEO.
3. Review Client Comments
One method Google or other major search engines contribute to the map tool is via reviews from customers. After each visit, ask your patients to give a rating and rate your practice on the internet.
Send an email on your list of email addresses to ask the current patients to provide reviews. Your reviews will appear in your database listings; however, you can also post them on your site. Reviews build trust and inform search engines that your website is a good choice for potential customers.
4. Create Compelling Content
If you’re already writing blog posts or newsletters, videos, as well as social media content you’re off to an excellent beginning. If not, start making engaging content. It boosts SEO and helps you establish relations with your clients. Content makes them want to interact with you.
Create blog posts and fun videos on proper oral hygiene like ways to brush enjoyable for everyone in the family. Then, highlight your employees and happy customers. Make use of your email contacts and social media channels to share personal stories with your customers.
5. Optimize Your Website To Be Mobile Friendly
Nowadays, patients can find you using their smartphones, especially when they’re in dental emergencies. Make sure your website is designed for mobile devices so that patients can navigate your site and find out more concerning your business.
You can observe how your website appears when you search for it on your personal mobile device. If your website doesn’t appear correctly or you’re having trouble getting to other pages, your website has to be improved.
A lot of website builders’ tools make sure that each website is mobile-responsive. If your site hasn’t been updated for a while, think about refreshing your website.
What Can You Do To Improve Your Local SEO
Dental SEO that is local to you will keep your dental practice on top of the search results. It’s a crucial tool you can employ to help patients within your local area locate your practice and make an appointment.
The process of improving your Invisalign marketing strategy could be overwhelming however; you can begin by taking small steps. Start with SEO tools that allow you to assess your website and evaluate the performance of your site. Once you’ve established the state of your site and where you are, you can begin taking steps to make changes.
After you’ve analyzed your website, review and update your listings for your business. Utilizing these best practices can improve your search engine ranking and allow more potential customers to locate you on the internet.
The Key Factors That Affect CPM
- Location/city – The greater number of advertising spaces in one location more expensive the advertising cost
- Time of day – The prime ad ads (in the late evening) are the times when the most-watched shows are playing, so advertising during the evening can be more costly. Choose the best time to advertise according to the specifics of the Invisalign promotional materials for treatment-related patients.
- For treatment with Invisalign take note of the times when your cases are popping up, and you could choose to boost the number of cases you have during this time by promoting on local TV stations.