The digital marketing industry has been talking about content optimization for years, but there’s still some confusion about what it actually means and how to get started with it. In order to help you become an expert content optimization guru, here are eight tips to help you get started with optimizing your content in 2018 and beyond!
Strategy – Content Strategy is a Key Business Priority
Content strategy has grown to become a vital business priority as large brands compete for attention across an increasingly fragmented media landscape. According to a recent survey of marketers by Forrester Research, 75% of content marketers plan on increasing budgets in 2013, and 42% will hire more writers. To take advantage of these resources, here are eight tips for mastering content optimization.
Topic – What Content Should I Create?
If you’re looking for new content optimization tips, there are two important factors you should consider: what kind of content do people need? And, how can I make my content more accessible and better tailored to their needs? Let’s take a look at what that means in practice. You can start by asking yourself these questions when it comes to which topics, you’ll create content around: What trending or timely issues are people concerned about right now?
Data – Are You Tracking and Analysing Your Content?
Your content optimization strategy starts with data collection. Analytics are vitally important; if you aren’t analyzing your content, how will you know what works and what doesn’t? Even if it feels as though you aren’t getting a lot of traffic at first, it’s essential that you measure everything so that your tracking is accurate and successful over time. The only way to truly understand what is going on with your website is by using analytics tools. Which stats do you need to track?
Audience – What Content Should I Produce?
Before you can begin writing your content, it’s crucial that you analyze your audience. Who are they? What are their pain points? Where do they hang out online? Once you have a clear profile of your audience, it’s time to start brainstorming topics for content.
Distribution – How Can I Get My Content to Spread?
Understanding who your audience is and where they hang out online can make or break your content marketing efforts. If you don’t have a plan for distributing your content, it will sit on your site and collect dust. Assembling an effective distribution strategy before creating that first piece of content can help you reach more people with that piece of content by extending its lifespan far beyond its initial publication date.
Sales Funnel – How Will My Customers Discover and Buy My Product or Service?
Your funnel is your road map to success, and it’s essential that you have one in place. A sales funnel illustrates how potential clients find out about your product or service, enter into an agreement with you and ultimately pay for what you offer. At each step in your funnel, there are methods for enhancing efficiency so that people get from point A to point B as quickly as possible without wasting time or money. The steps will vary depending on what kind of business you’re in.
Authority – Does My Business Need an Authority Website?
Having an authoritative website will help your content get noticed by search engines and give you more credibility with your audience. If there’s anything you want people to know about, being able to prove it will really boost that perception of authority. It may seem daunting, but if there are one thing business owners should be ready for its growth!
Sales Funnel (infographic)
Building an effective sales funnel is an essential part of content optimization. Sales funnels help you drive traffic and maximize your chances of converting that traffic into customers, which in turn helps you make more money. The infographic below explains how sales funnels work.